Environmental Graphic Design: A Powerful Communication, Recruitment and Sales Tool
In an article featured in REBusiness Online, M+A Graphic Design Lead Chelsea Curry discusses what Environmental Graphic Design (EGD) is, why it is becoming so popular, and its potential as a powerful communication, recruitment and sales tool.
Through a wide array of applications and expressions, EGD is about making an environment memorable and connecting people to spaces through the thoughtful and strategic use of graphics, signage, art and artistry. It can communicate messages in a powerful and remarkable way that can help sell a space, share a vision, or connect people to a brand.
EDG becomes an invaluable asset that speaks to both an internal team as well as to clients and colleagues through storytelling. A well-designed EGD package analyzes how people move through a space or building. It provides meaningful moments along that path presenting information in a specific order and style designed to facilitate conversation and communicate ideas in an intentional way.
Curry gives examples of two headquarters offices where EGD tells the company’s brand through storytelling elements that staff and visitors walk by every day. At the Gorilla Glue Headquarters in Sharonville, Ohio, a collaboration room enveloped in red oak paneling with floor-to-ceiling glass walls features graphics depicting the progression of the Gorilla Glue bottle design and reinforcing the intangible characteristics of the Gorilla Glue brand: tough, honest, playful and trustworthy.
In the Crawford Hoying Corporate Office in Dublin, Ohio, an experiential installation of over 1,200 silver keys represents the foundation of the brand — one that started with one apartment lease and grew into a successful business.
“The potential utility and significant return on investment (ROI) is helping EGD to expand rapidly,” Curry says and notes that it has now crossed over into every market and continues to be grow in popularity. EGD can serve as a powerful sales tool for brokers, a mighty tool for employee recruitment and retention as well as an outlet to communicate a message and attract tenants to a development. The ability to transform a conventional or uninspiring environment into a powerful communication tool is remarkable asset for any business, organization or professional.
by Suzanne Cody
Associate, Marketing Manager
Before switching to a marketing role, Suzanne worked on projects for M+A and has a Bachelor of Science in Architecture. In her spare time, she enjoys spending time with her kids, riding in Pelotonia and eating at Cameron Mitchell restaurants.