Megan Grooms


Communications Specialist

The Art of Architectural Renderings

  • MAY 19, 2017
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Director of Design Dan Pease and Visualization Manager Doug Clay spoke with Columbus Business First on how they efficiently work together to produce architectural sketches and renderings.

While renderings are often seen in the media and on portfolio websites, they typically originate from a hand sketch. Pease explains that his process starts with a rough sketch then gets refined based on owner preferences and requirements. 

“Quick sketches are fine to get your point across to clients when you have a short time line and need ideas,” Pease said. “You also don’t want to scare a client with a finished rendering right at the start of a project. You want to make them feel part of the design process.”

As the project progresses, it will be handed off to Clay. Using the latest software and technology, such as Revit and other AutoDesk products, Clay is able to input Pease's design and produce a rendering. 

“The software today is much more advanced and realistic, going hand-in-hand with the increased speed of computers,” Clay said. “I’m able to produce renderings in a day or two that used to take weeks.”

With renderings being so exact, it's important to make sure clients were engaged throughout the design process and that expectations are aligned. As Clay explains, "when you show everything like this, everything is on the line.” 

Sketches and renderings are commonplace in the industry because they help owners visualize what their building is going to look like when built.

“If we do our job correctly,” Pease said, “a rendering can look almost exactly like the building when it’s completed. It’s pretty darn close.”


Source: "Techniques change, but architects' renderings endure as valued sales, design tools" in Columbus Business First


Megan Grooms


Communications Specialist

Megan graduated from The Ohio State University with a B.A. in strategic communication and a minor in professional writing. When she's not working on marketing-related tasks, you'll likely find Megan at a concert or outside with her fur babies (dogs).