Tips for Designing a F&B Corporate Campus
In an article published in Modern Restaurant Magazine, M+A's Lori Bongiorno and Carrie Boyd discuss food and beverage (F&B) corporate campus design and its unique challenges and complexities. Using Bob Evans Corporate Campus as an example, Bongiorno and Boyd reflect on five areas of focus (listed below) and how F&B organizations can leverage design to showcase their food, continue to innovate, and enhance recruitment and retention efforts.
Becoming a larger trend in recent years, environmental graphics and branding can connect users to your space. It can "reinforce internal character and values to existing employees, and can even help boost recruiting and strengthen client relationships."
Cafes and Community
Highlighting your organization's food/mission in community areas encourages innovation and collaboration. It also provides an outlet to highlight new products.
Test and R&D Kitchens
While prominently featuring your test or R&D kitchen within the corporate office creates design and construction challenges, it's worthwhile. At the heart of every F&B company is its kitchen, but it's important for you to find the right balance between transparency and proprietary information.
The Living Office
Empowering your employees to embrace their own, unique work style creates a living office environment and can be a powerful recruitment tool. Work with your design team to appropriately plan and develop these spaces in alignment with your office culture.
Take ample time in the beginning to design your corporate campus in a purposeful way. All of your workgroups have varying needs and requests. By understanding these intricacies, your design team can proactively identify challenges and reveal impactful design opportunities.
To learn more about how Bob Evans incorporated these design trends, read the full article here.
Source: "F&B Headquarters ABCs" by Modern Restaurant Magazine
by MEGAN GROOMS
Megan graduated from The Ohio State University with a B.A. in strategic communication and a minor in professional writing. When she's not working on marketing-related tasks, you'll likely find Megan at a concert or outside with her fur babies (dogs).